Opportunity – Request for Proposals for Healthy, Hunger-Free Schools Campaign
Hunger Solutions Minnesota is requesting proposals from interested contractors to lead the communications strategy for the Healthy, Hunger-Free Schools campaign. Proposals are due by 5:00 pm Tuesday, October 12th, 2021.
The Opportunity
Hunger Solutions is looking to contract with a consultant or agency to lead (develop & execute) the communications strategy for the Healthy, Hunger-Free Schools (HHFS) campaign. The timeframe for the current contract will be November 2021 – June 2022 with an emphasis on building awareness and support during the non-budget year legislative session.
Hunger Solutions recognizes that the work may require diverse skills and experience that may exceed the capacity or experience of one individual or agency. The preference is for one consultant to lead however, sub-contracting and collaborative proposals are allowed and encouraged if necessary to bring diverse experience and perspectives to the project. The scope of work includes three specific areas:
- Leadership & Strategy
- Content Development
- Media Relations
Qualifications & Services Requested
Hunger Solutions seeks a consultant(s) who brings the following to this engagement:
- An interest in hunger and its impact on health and education
- Experience managing communications for a public policy or legislative campaign
- Demonstrated commitment to racial justice and anti-racism
- Experience with both metro and state-wide media markets
- Experience working in a committee structure
- Experience working with diverse communities including communities of color, rural communities and youth
Proposal Submission & Evaluation
View the full RFP here. Please email responses to Annie Nelson Stanoch at annie@increaseyourgood.com. Additional documents or examples including links or videos may be included. References will be requested from candidates that advance to the next round.
- Describe your interest in providing the services outlined in this RFP.
- Describe your (agency’s) experience in planning and executing legislative/public policy campaigns, and your success in those campaigns. Please provide examples of specific projects.
- A key campaign goal is to advance racial, health and educational equity by providing school meals for all. Describe how you would apply a racial equity framework to this work. Provide any previous examples.
- The HHFS campaign structure includes a steering committee, three working committees (Communications, Grassroots and Lobby), and an endorsing partners committee. The consultant will lead the work of the communications committee with input from the lobby and grassroots committees. Describe your experience leading and working with committees to accomplish goals.
- Please provide an outline of a high-level strategy/plan for how you would approach this project and accomplish the goals listed in the project summary. Include the following for each area:
- Key activities
- Budget range
- People that will be responsible for any work related to the proposed activities (name, role, title, experience).
Budget
The budget maximum for this project is $100,000. This amount includes all production expenses, advertising, and paid media.