Official launch this week!

Hunger-Free Minnesota and Hunger Solutions will announce on Wednesday the launch of the statewide outreach and awareness campaign reach seniors and the recently unemployed with information about their eligibility for SNAP, the Supplemental Nutrition Assistance Program (SNAP).

• The new campaign is one of several initiatives aimed to close the missing meal gap in the state. Campaign materials and media advertisements emphasize the value of SNAP and show the face of those who now need some assistance in difficult economic times.

• This initiative benefits from a $200,000 contribution from the General Mills Foundation. Hunger Solutions was selected by Hunger-Free Minnesota as the nonprofit agency to reach residents throughout the entire state and manage the Minnesota Food Helpline. In addition to purchased advertising, Hunger Solutions will work with hundreds of front-line outreach partners throughout the state. – THIS MEANS YOU!!

Simple message; colorful tools

Collateral campaign materials include posters, brochures, tear pads, flyers, mail inserts, postcards, door hangers and table tents.

The campaign targets two audiences: seniors and the situationally poor or recently unemployed. Through research conducted by the Good Works team, it was determined that members of these audiences were inclined to think they did not qualify for assistance or reluctant to accept help — or both. This campaign makes the program criteria very clear, hopefully helping to remove the stigma from a supplemental food solution that people need and can use.

Multi-media campaign uses information to raise awareness, urge action

Paid media comprises statewide radio; transit cards in larger metropolitan areas statewide; and digital ads on job-listing pages.

Materials are free and available for you to use. If you do not receive an outreach kit this week, let me know.
For other languages, customization, more materials – * Please contact Jill at HungerSolutions

Jill Hiebert
Communications Manager
Hunger Solutions Minnesota
651.789.9843

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