|February 20, 2012|
Official launch this week!
Hunger-Free Minnesota and Hunger Solutions will announce on Wednesday the launch of the statewide outreach and awareness campaign reach seniors and the recently unemployed with information about their eligibility for SNAP, the Supplemental Nutrition Assistance Program (SNAP).
Simple message; colorful tools
Collateral campaign materials include posters, brochures, tear pads, flyers, mail inserts, postcards, door hangers and table tents.
The campaign targets two audiences: seniors and the situationally poor or recently unemployed. Through research conducted by the Good Works team, it was determined that members of these audiences were inclined to think they did not qualify for assistance or reluctant to accept help — or both. This campaign makes the program criteria very clear, hopefully helping to remove the stigma from a supplemental food solution that people need and can use.
Multi-media campaign uses information to raise awareness, urge action
Paid media comprises statewide radio; transit cards in larger metropolitan areas statewide; and digital ads on job-listing pages.
Materials are free and available for you to use. If you do not receive an outreach kit this week, let me know.